The mistakes content writers make: Read the directions

I'm always amazed at some of the foolish mistakes content writers make when looking for jobs. For instance, a lot don't follow the directions.

I see this a lot at the job boards and writing forums that I frequent. Someone will post a job and request that interested candidates either e-mail them directly or send them a private message.

Inevitably, a string of writers will post their own messages on the job board or forum. They'll write: "Hey, I'm interested," or maybe, "I'd like to do this."

Now, the job poster might not even come back to the message board. The poster asked for private messages or e-mails. Why would a writer post his or her response on the message board itself?

Besides, why would a content producer hire someone whose version of a cover letter and writing samples consists of "Hey, I'm interested?"

Content writers, here's some free advice: Pay attention to what you're doing. Read the friggin' instructions before applying for a job. You'll never get anywhere without doing this.

The big content-writing mistake: writing about what you don't know

I've never been to Cornwall, England. It looks like a lovely place, though. Some even say it's the birthplace of the mythical King Arthur. If you're in Cornwall, you can visit the castle where he supposedly was born.

I didn't know any of this until this morning. That's because I agreed to write four content-writing articles on Cornwall.

The price was more than fair. And the assignment specs weren't onerous in any way. However, the assignment turned out to be a bit of a pain in the butt for me. That's because I committed the big sin of content writing: I took on an assignment writing about something I knew nothing about.

The key to making money as a content writer is to write as many stories as you can extremely fast. It's a bit of a grind. But if you know about exercise equipment, it's not too difficult to pound out five stories on successful weight training. If you're really quick, you can do those five stories in an hour to make a decent hourly rate.

It's when you take on topics that you know nothing about, though, that you run into trouble. It took me most of the morning to write my four Cornwall articles. That's because I had to spend valuable time researching. Every minute you spend researching is a minute you could be spending writing.

So don't be tempted, even if the pay per article sounds good, to write about something about which you know little. It never pays off.

Don't be afraid to contact publishers for work

To succeed as a freelance writer, you have to market yourself like crazy. It's unfortunate, then, that many writers tend to be shy folks.

They don't like bugging people. And that can be a problem when you're trying to dig up freelance-writing jobs.

The key to nabbing new jobs is to be aggressive. Sometimes you have to chase down editors and publishers to get new assignments. This is especially true in the world of content writing. The publishers who work in this field often work with dozens of writers. It's easy for them to forget about you, even if you turned in good work and met your deadlines.

So make sure they don't forget you. Don't wait for these publishers to contact you with assignments. Reach out to them: Send them an e-mail today asking if they have any work for you.

They might actually have a few assignments for you to tackle. Maybe they don't have work now, but they will next week or next month. If that's the case, you've just increased your chances of getting that extra work.

So put aside your natural tendencies and be a bother. It just might help you pay the bills this month.