The mistakes content writers make: Read the directions

I'm always amazed at some of the foolish mistakes content writers make when looking for jobs. For instance, a lot don't follow the directions.

I see this a lot at the job boards and writing forums that I frequent. Someone will post a job and request that interested candidates either e-mail them directly or send them a private message.

Inevitably, a string of writers will post their own messages on the job board or forum. They'll write: "Hey, I'm interested," or maybe, "I'd like to do this."

Now, the job poster might not even come back to the message board. The poster asked for private messages or e-mails. Why would a writer post his or her response on the message board itself?

Besides, why would a content producer hire someone whose version of a cover letter and writing samples consists of "Hey, I'm interested?"

Content writers, here's some free advice: Pay attention to what you're doing. Read the friggin' instructions before applying for a job. You'll never get anywhere without doing this.

Giving Content Divas a shot

I'm constantly looking for new content-writing work these days. That's because it's getting more and more difficult to earn steady writing assignments at print magazines and newspapers. These clients still make up the majority of my freelance-writing income, but content writing has steadily accounted for a growing percentage these days.

I've built up a nice base of reliable content-writing clients. But I always need more. That's because a lot of content-writing clients need only enough writing to fill up a certain number of niche sites. Once they get that writing, they disappear for a month or two until they need some fresh copy.

This is partly why I applied last week to Content Divas. Much like AdAstra Traffic, which I've written about recently, Content Divas is a company that links freelance content-writers with content projects.

This evening, I heard back from Content Divas -- just two days after I sent in my application -- that I've been hired on as a writer. Now, the pay, as with most content-writing jobs, isn't stellar. But the service promises fairly steady work. And right now, with the struggles that the economy is suffering through, I appreciate any work that's steady and reliable.

I've heard from other writers, and read on other blogs, that Content Divas pays its writers on time. It has a unique set-up, too. Writers are hired to write keyword articles, blog posts, press releases or e-book material. Projects last a certain number of days, and writers are expected to turn in 1,000 words each day. If projects are short, and only last a few days, writers receive payment at the end of the project. If they're long, they receive partial part upfront, the rest when they finish the job.

I'm a fast writer, so I'm hoping that this will work to my advantage with Content Divas.

Meanwhile, today was an interesting day. A comic book biography I've written on House Speaker Nancy Pelosi was officially announced at a number of comic-book sites today. The comic, published by BlueWater Productions, will hit comic stores in January. At the same time, I've been hired by BlueWater to write another comic biography -- I can't say who yet, but it's for the companies music-themed line and will focus on a very popular female musician -- that will be released in 2010.

The content-writing mistake: Don't tell people to look for their baby strollers in the mall

Web site owners tick me off with their often lousy pay rates. But, guess what? We content writers often tick off site owners, too, with our lousy work.

Don't believe me? Check out this blog post on It's Write Now by Emma Nelson, an owner of several niche Web sites and a person I often write stories for. Emma writes about some of the big sins writers make when composing niche articles. Some are fairly obvious such as repeating keywords over and over in a 300-word story.

Some are more humorous. Emma describes writers explaining what candles or Teddy bears are. Yes, we all know what these things are. But some writers are compelled to tell readers in great detail that a candle can provide light, but only when lit. (That, of course, can lead to a 100-word paragraph on what a match is.)

But one of Emma's last points resonated the most with me because I've been guilty of it. She complains about writers who fill their stories with paragraphs telling readers that they can find Teddy bears, candles, MP3 players, iPods or whatevers at their local mall or department store.

Thing is, the owners of niche sites don't want their readers to buy these things at a store. They want them to buy them at the links they provide on their sites.

So remember, folks, as much as we complain about lowball offers and unrealistic deadlines, the people we write for are complaining just as much about lousy writing, missed deadlines and idiot writers -- myself included -- who tell people to buy their crap at the mall.

The big content-writing mistake: writing about what you don't know

I've never been to Cornwall, England. It looks like a lovely place, though. Some even say it's the birthplace of the mythical King Arthur. If you're in Cornwall, you can visit the castle where he supposedly was born.

I didn't know any of this until this morning. That's because I agreed to write four content-writing articles on Cornwall.

The price was more than fair. And the assignment specs weren't onerous in any way. However, the assignment turned out to be a bit of a pain in the butt for me. That's because I committed the big sin of content writing: I took on an assignment writing about something I knew nothing about.

The key to making money as a content writer is to write as many stories as you can extremely fast. It's a bit of a grind. But if you know about exercise equipment, it's not too difficult to pound out five stories on successful weight training. If you're really quick, you can do those five stories in an hour to make a decent hourly rate.

It's when you take on topics that you know nothing about, though, that you run into trouble. It took me most of the morning to write my four Cornwall articles. That's because I had to spend valuable time researching. Every minute you spend researching is a minute you could be spending writing.

So don't be tempted, even if the pay per article sounds good, to write about something about which you know little. It never pays off.

Don't be afraid to contact publishers for work

To succeed as a freelance writer, you have to market yourself like crazy. It's unfortunate, then, that many writers tend to be shy folks.

They don't like bugging people. And that can be a problem when you're trying to dig up freelance-writing jobs.

The key to nabbing new jobs is to be aggressive. Sometimes you have to chase down editors and publishers to get new assignments. This is especially true in the world of content writing. The publishers who work in this field often work with dozens of writers. It's easy for them to forget about you, even if you turned in good work and met your deadlines.

So make sure they don't forget you. Don't wait for these publishers to contact you with assignments. Reach out to them: Send them an e-mail today asking if they have any work for you.

They might actually have a few assignments for you to tackle. Maybe they don't have work now, but they will next week or next month. If that's the case, you've just increased your chances of getting that extra work.

So put aside your natural tendencies and be a bother. It just might help you pay the bills this month.