When do you fire a client?

I have a client whom I really like working for. I write a set number of content stories for him every week. What he does with the stories I have no idea. But he always pays on time, each and every week.

So why am I considering "firing" this client? As nice as the guy is, writing for him is starting to make less financial sense by the week.

Earlier this month, I picked up a new ghost-blogging job for a financial services provider. I write about anything to do with mortgage loans, auto financing, credit scores, credit card debt ... you get the idea. He pays me about $600 a month. Basically, I make $20 for every 400 words I write. Not great money, but solid. And I'm a fast writer, so it works out.

I'm also taking on a new personal blog at a blogging site run by a major metropolitan newspaper. For this blog, I'll be covering residential real estate. I'm excited about the opportunities here. My goal is to develop an audience -- thanks to the blog network's already built-in readers -- and then translate that into more opportunities down the road: a book, a position with one of the more lucrative blogging platforms on the Internet, a guest columnist position. Why not reach for the stars, right?

In the meantime, my reliable content publisher has become a bit of a burden. I simply no longer enjoy writing his stories, and the time to pound them out has become terribly scarce. Because the pay-per-article just isn't high enough, I have to let him go.

This, by the way, is actually a good problem to have. When you have to fire a client, you know that you're starting to do better again. At least that's how I look at it.

Is Demand Studios' USA Today deal a raw one for writers?

I'll answer the question in the title of this post right away: Yes. It is.

If you don't know, Demand Studios is paying its writers $20 for travel stories that will eventually end up in the pages of USA Today. This begs the question: Is this a great way for writers to get a byline in the national paper, or is it just one more sign that newspaper publishers enjoy screwing over writers?

I think it's the latter, unfortunately.

Look, $20 is simply a lousy fee for a USA Today story. The USA Today is a national newspaper. It should be paying writers $500 or more for travel stories. Instead it's worked out a deal with Demand Studios to fill its pages on the cheap.

To me, this stinks of a terrible deal for writers. I write every now and again for the Washington Post. I get paid a lot more than $20. My fear is that more big-time newspapers -- not the small ones that have always paid lousy -- will make similar deals with content providers like Demand Studios.

It's already tough enough to make a living as a freelance writer. We don't need papers like USA Today working to make it even tougher.

(And I, unlike most writers, actually kind of like USA Today!)

Content Divas worth the time

Several months ago, I signed up with Content Divas, another content-writing site. This one, though, is a bit different. Once you're accepted, you can apply for a wide variety of writing projects requested by Content Divas' clients, everything from travel writing to real estate stories to debt consolidation and mortgage-loan features.

So far, I've had good luck with the site. I am now on my fifth month of a reoccurring financial project, where I write blog posts on debt consolidation, credit cards, credit repair and other topics. I also have a second reoccurring project with the company where I write copy to match the graphics used on a site devoted to consumer finance issues. The pay isn't great, 18 cents a word, but it does add up to a decent paycheck every month.

What I found the most difficult with Content Divas was initially acquiring work. After you sign up, you have to request projects that are offered to the pool of Content Divas writers. As a new writer, it can sometimes be difficult to grab any of the stories before more veteran Content Divas writers nab them.

It helps if you have a specialty: For me, my specialty in covering the mortgage-lending industry helped me land my first assignment for them, a PLR book on real estate financing. Once I finished that, the editors at the site connected me to the blogging project that I'm still working on.

Overall, I'd give Content Divas high marks. The editors are fair and quite pleasant. And the work can be steady once you get established. Oh, yes, the work itself is fairly simple.

Ridiculous content-writing offers at Digital Point Forums

We all know that content writers don't exactly fetch kingly rates. But if you're fast enough, you just might make a decent hourly rate, as long as you don't accept assignments that pay insultingly low offers.

Now, if you are looking for insulting offers, try exploring the forums at Digital Point. This forum, dedicated to Web site owners and the people who provide them services, has its own subsection where Web site owners request content writers for their sites.

Sounds like a good place to find work, right? Well, sometimes. Unfortunately, it's most often a place where site owners ask writers to provide them content for ridiculously low offers.

Here's an example: This guy needs an article writer for a bulk project. The pay he's offering? A miserly $1 for 300 words. But, the poster promises, the work is in bulk. What does this mean? That he'll end up paying writers $5 for 1,500 words. That's pretty damn bad.

This poster is willing to pay $2 for 300 words. Again, this is pretty lousy. What's even worse is the poster's attitude. The poster says that writers who provide three or more "bad" articles will be fired. That's right, fired from this terribly lucrative $2-for-300-word job. What will the poor writer do? Work at McDonald's for even more money?

Overall, Digital Point is a rather depressing place. It's filled with forum posters who can barely string together two sentences demanding perfection from writers for $1 articles. If you're looking for good content-writing work -- and there are good clients out there, even in the world of content writing -- skip Digital Point.

Giving TextBroker a try

Maybe I'm desperate. I had a solid September and a good August. But October looks to be rather shaky from a paying-jobs standpoint.

So it's time to give TextBroker a real try. Sigh.

Yes, I'm not proud to admit it. Let's face it, TextBroker pays some embarrassing rates. I've seen folks requesting 500-word articles for $1.50. That's pitiful.

Still, TextBroker, like Demand Studios and Writer Divas, can help fill in those gaps in months when the number of paying assignments isn't as high as you'd like.

So far this month -- and yes, I know it's only October 1 today -- I've written a 500-word story in the fitness field for $7.57 and a 350-word story on mortgage lending for $5.03. I next plan to write a 350-word story on online dating for $5.50. Each of the first two stories I wrote, which required no research because I'm familiar with each subject, took me 15 minutes to write. If the online dating one takes as long, that'll mean I'll have made about $18 for 45 minutes of work. That's not terrible.

Of course, it's not particularly sustainable, either. For instance, tomorrow I have to write a 1,200-word story for the Washington Post. That will take up most of my morning. I also have to prepare three blog posts for a Chicago real estate agent. That will take time, too. If I'm lucky, I'll get one TextBroker assignment done.

TextBroker is an option, though. If you can pound out the stories quickly, and write only on topics that you don't need to research, you can make a decent hourly wage. Of course, you won't pay the mortgage with TextBroker, but you might be able to pay the cable bill.

Content writing is a supplement to your freelance writing; don't let it overwhelm you

Content writing is a nice way to make some extra freelance-writing income. You'd have to work yourself to death, though, to make a living at it. The wages are just too low.

Sometimes you have to remind yourself of this. It might be tempting to take on those two or three extra content-writing gigs to make a bit of extra money this month. But if those jobs get in the way of your more lucrative print-magazine work, then that's a problem.

I'm juggling a bit right now because I did take on too many content jobs this month. This last week or so of the month has been extremely hectic as I've tried to fit these extra jobs in around my print work. It's made me a bit stressed, I have to say.

So remember where content writing fits: It should provide a bit of a financial boost to your monthly writing income. It shouldn't prevent you from getting your more important -- make that, profitable -- work done.

Found another scammer

It's easy to ferret out the scammers: Ask them how much they'll pay you for your writing. If they don't respond, they're a scammer.

Here's an example. Last week, I responded to a craigslist ad from someone who needed a writing coach to help him craft letters to his bosses, write reports and compose short speeches. It sounded fairly interesting, especially compared to some of the dry-as-dirt content writing I've been doing lately.

I responded, and I heard back from the ad poster within an hour. He wanted to know if I could write a sample letter for him. He wanted a raise, and he wanted me to write the e-mail message that he would give to his boss asking for one.

I'm not that smart. But I knew this was fishy. I'd already given him samples of my writing. He didn't need additional ones, then, to figure out my writing style. I e-mailed the poster back, anyway, asking him what he'd pay for such a sample. Of course, I didn't expect a response, and I didn't get one.

Here's my advice: Never, ever write a fresh sample for a potential employer, especially if you hooked up with this employer through craigslist. The odds are, that the poster is going to use your sample without paying for it. Only send job posters samples of your previously published writing. And make it absolutely clear that the samples you are sending have been published already.

Web site owners laugh at writers who are stupid enough to send them fresh samples. It's a great way for these scammers to fill their Web sites with unique, free content. Don't fall for this trick.

What are the odds of landing content-writing jobs from craigslist?

I'm a bit of a slow learner. But I'm starting to realize that applying for content-writing jobs at sites such as craigslist -- or even through job boards such as the ones at WAHM.com -- is a waste of time.

It doesn't matter much how good you are as a writer. So many talented writers respond to these ads, especially now in these tough economic times, that the odds of the publisher actually picking you as a content writer for his or her site or project are extremely slim.

It's a numbers game. If, say, 500 content writers respond to a craigslist posting, what are the odds that the poster is even going to open your e-mail message? You can have the best resume' or clips in the world, but you're not going to get that job. That's because the poster, in all likelihood, opened the first seven to 10 e-mails responding to the job request and picked the best writers from that batch. The rest? Erased.

So how do you get content jobs? Here's how I've gotten most of mine. I contacted a Web publisher directly and offered to write some content for her. She was looking for content, so I got lucky. I wrote a few stories for her, then a few more, then a few more.

After building a relationship with her -- This didn't take long, about four assignments -- I asked if she knew of anyone else who needed content sites. She posted a message with my e-mail address on the forums she visits. Before long, I had more content writing work than I could handle. I am still working with about 10 regular clients that have found me through this original client.

At the same time, I can cut on the fingers of one hand the number of content-writing jobs I've secured from craigslist. It's a bit depressing, actually.

The advice, then, is to build your client list slowly and steadily. Find work for one good client. Do great writing for that client. Meet your deadlines. Keep asking for more work. Then, when you've earned that client's trust, ask that client to send your name to other publishers. Then do the same with the new publishers you find. You'll soon have a lot of content writing to take on.

And you can finally ignore all those scammy-sounding craigslist ads.

A goal without a plan is a wish

Roadside signs usually don't inspire me that much. Well, unless they're advertising a fast-food sandwich I'd really like. But otherwise? I just ignore them.

Except this weekend. I was driving my 2-year-old son back from a quick trip to the grocery store. I was a bit down. The stories I've been writing lately have seen so meaningless. Content writing will do that to you. You're turning in copy that not even the people who are paying you read all that closely.

Here's what I want to do: I want to write comic book scripts. To be more accurate: I want to be paid to write them. And I want to write my own stories, not something a publisher asks me to take on.

Getting paid is tough in freelance writing. Getting paid scripting work is nearly impossible in the world of comic books. Writers who want to break into comics are common. Unless you're a big name, no one needs to pay you. There are plenty of writers who will turn in scripts for free.

Anyway, I've been writing my own graphic novel script for a while now. I like it. A lot. (Of course, I'm biased.) But there's a stumbling block: To get it published, it'll need to be drawn. I can't draw, at all. I can try to find an artist who'll work for free, but that never ends well. Trust me on this. I've tried it.

You have to pay if you want a good, quality artist. Sequential art -- which is what comics is -- is nothing if not challenging. Top artists can charge a good penny for it. And I want a top artist on my comic.

Thing is, like most freelance writers, money is exceedingly tight. Many, many of my former magazine clients have gone out of business. I'm relying on content writers, and on pumping out stories faster than ever, to help make up the difference. But I'm realistic enough to know that there aren't enough content stories out there to make up for all the print-magazine money that I won't be making this year.

So without money, how can I ever afford a good artist to illustrate my script?

So back to that roadside sign. It said, "A goal without a plan is a wish."

That's not too deep, I know. I'm sure I've heard it many, many times before. But this weekend, it really hit me. I'm wishing to not only break into comics, but to make a living at it. But that's all it is, a wish. I don't have a plan.

So I'm working on it. It may involve taking a lousy, part-time, non-writing related job to make a bit of extra cash, money I can save to pay an artist. Or it may mean finding an extra content-writing client who gives out regular work and saving all the money I make from this particular client for my graphic novel.

Step one, though, is to commit to writing at least two pages a day, probably in the evening after my "real" work is done. Step two is to edit those pages like mad. Step three is finally figure out how to get the money to pay for an artist. I figure I'll start earning that money -- however I decided to do it -- while I'm editing.

Finally, I'll print my graphic novel on the Web. I certainly can't afford to pay printing costs.

Yes, I'll make no money if I put it on the Web. But I might draw a following. And at the every least, I'll have a graphic novel that I did on my own, not one that some publisher screwed up or some editor ruined with a weird-ass suggestion, to show other publishers.

And that might be the very first step to transforming myself from a paid content writer to a paid comic book writer.

The randomness of content writing

Sometimes I kid myself into thinking that the "publishers" I write content-mill stories for actually care about what I write. Then I get an e-mail from one of them and I'm quickly proven wrong.

For instance, yesterday I turned in a package of three content stories of the longer side. Each was about 600 words. The stories took me longer to write than usual, but I turned them in on time.

The publisher was happy with the work. He had just one complaint: Two paragraphs in one of my columns were both about the same subject. In other words, the eighth paragraph in my story talked about creating a new blog. The ninth paragraph added just a bit more information to that thought.

The problem with this? My publisher spins the stories so that all the paragraphs except for the first and last are jumbled in random order every time a new version of the story is posted on one of his Web sites. If two paragraphs, such as my two on blogging, need to follow one another, this screws up his random jumbling. After all, it won't make much sense to have the second of my two blog paragraphs appearing before the first.

I've always known that I do content writing just to fill in the financial gaps from the writing I like better, the stuff I do for trade magazines and comic-book publishers. Sometimes, though, I get little reminders like this: It's not really the quality of my writing that matters when I'm turning in a content story, it's all about hitting the right keywords and turning in the right number of small paragraphs.

Don't forget to follow your writing passion, too

We can all get wrapped up in our latest deadline assignments. I've been spending a lot of time producing weekly content packages for two clients lately. The pay isn't bad, by content standards, at least. But it is time-consuming work.

And sometimes, if I'm not careful, I'll lose track of time. And I won't leave enough of it to pursue my real writing passion: comics.

I started writing for the comic-book business about two years ago. I have some credits to my name. I've even managed to make the tiniest bit of money in this business. (That's no easy feat. There aren't many people who make ANY money writing for comics.)

Today I set aside a large chunk of time to work on a synopsis of a young-adult graphic novel I've been working on. An overseas publisher is interested in publishing the story. The publisher just needed me to create a two-page synopsis of the story, beginning, middle and end.

It would have been easy to have let this slip through the cracks today. I have two content packages due, one tomorrow, one Wednesday. I also have an edit to complete on a story I wrote for the Washington Post, and a short story due for a newspaper chain in the Midwest. These are all deadline stories, with real, live, often impatient editors behind them.

But the young-adult graphic novel? That's my passion. It's why I write, to create stories that I'd love to read. I hope that's what I'm doing with this one.

Yes, there's no money in it now. But there could be, if the publisher likes my synopsis.

So don't forget to write the things you want to write once in a while. It's a great way to refresh your creative energies.

The danger of burnout

Be careful what you wish for. Two months ago, I was desperate for work. My very best print-magazine client had stopped assigning freelance stories. One other had gone out of business, and a third was moving from a monthly publication to one published just six times a year.

So I started grabbing whatever I could to make up the difference.

That included two content-writing gigs for two different publishers. One would pay me $300 a month. The second, $350 a month. It didn't equal one assignment from my formerly top print client, but at least it helped.

Until now. These two assignments are dragging me down. They're a lot of work -- basically, I'm producing a package of content stories every week for both publishers -- and take up more time than they deserve. And now that I've secured a new print-magazine client -- one focusing on healthcare, so it's strong -- and some writing for a trivia book that will basically let me take on as much work as I want, I'm finding it difficult to keep up with the content-producing work for these other clients.

The problem is, I'm not willing to give up the work just yet. There's no guarantee that another slow month isn't just around the corner. My wife is going back to school, which means for the first time we'll be paying for childcare this fall. We need to sock away as much money as possible.

So for now, I'll continue working the late nights pounding away at nonsensical stories about dating, collectible coins minted in Canada and pinup artists. It's a living -- sorta' -- and, burnout or not, I'm thankful that I at least have enough writing work to pay my mortgage, our other bills and take a rare trip to the movies.

Write what you know: Advice that's never more important than in content writing

I can whip out a 400-word story on homeowners insurance in about 15 minutes. I can write a story about the gold Canadian Maple Leaf coin in about 30 minutes. Obviously, it makes more sense financially for me to write about homeowners insurance for any clients.

This is an important lesson to learn: When you are tackling content writing, when getting as many stories done as quickly as possible is the main way to earn money, you have to follow that old adage: Write what you know.

It's not because you'll write better stories. That really doesn't matter much in content writing, for better or for worse. But if you stick to subjects that you already understand, you won't waste valuable writing time researching. You'll get more stories written in a shorter period of time.

This doesn't mean that you can't ever challenge yourself as a freelance writer. By all means, tackle subjects that fascinate your. Write about something about which you have no clue.

But don't do this when you're writing content. Do it when you're taking on a story for a trade magazine or when you're covering a story for a newspaper or consumer magazine. Then you'll get paid decently for your hard work.

Content writing is a different ball game: Write whatever you can extremely fast. Leave the creativity, and the hard work, to better paying clients.

Juggling "real" writing and content writing

Content writing isn't real journalism. I don't care what anyone says: Content writing is pretty much the a weekly shopper while real journalism is the New York Times.

That being said, I have no problem contributing to that shopper. Content writing is making me some nice side money, especially during these trying economic times when print publications are struggling mightily.

But it's not work I'm proud of.

Now I'm facing a different sort of problem with content writing. I've gotten so many assignments from small publishers -- nickel-and-dime stuff that I don't want to turn down in this economy -- that I'm struggling to get my "real" journalism done.

For this month, this "real" writing includes a story for the jobs section of a major newspaper, a story for a medical trade magazine and two stories for an environmental publisher. These stories take real effort and thought: I have to interview people. I have to research facts and studies.

Of course, they pay well, too.

It's hard to get this work done, though, when I'm spending my daytime hours pounding out 15 short posts on visiting New York City or playing Bakugan. (Yes, Bakugan. I'm a grown man writing about Bakugan. Sigh.)

How do you juggle all your writing assignments? How do you make the time when you also want to spend time with your family? Does the arrival of summer vacation -- which started here yesterday -- through off your routine?

Let me know your thoughts.

How much can you say about one island?

Sometimes this content writing thing gets a bit ridiculous. I've been hired to write a series of short, easy-to-write posts for a client who obviously runs a travel site devoted to Maui.

I know this because I've now written 50 blog posts about Maui for this client.

That's right, 50.

I didn't know there was so much I could say about Maui. I think I've covered every major, minor and shouldn't-be attraction on the island. I've written about every sport you can play on Maui, every scenic road you can take, every beach you can get sunburned on.

I think I've used the words "amazing scenery" or "stunning scenery" so much, the "s," "a" and "z" keys on my keyboard have worn down.

Still, I can't complain too much. The work from this client is steady. And he pays well and on time.

I just wish he'd build a site for one of the other islands.

Follow-up: I did get a bit more money

Yesterday I wrote about asking a content-writing client for a bit more money to write three stories that I felt would take more research than usual.

Well, after a brief e-mail exchange, I will be getting some extra money for the stories.

I didn't get everything I asked for. Basically, we agreed to split the difference: I'll get extra money on the stories, but only half of what I originally asked for.

That's fine. There's always room for compromise, even in the speed-and-volume-at-all-costs world of content writing.

The lesson here, then, is an obvious one. Don't be afraid to ask your content-writing clients for a little extra every once in a while. Sure, most times they'll probably beg off. But you may get lucky. In this economy, every little bit of extra money helps.

You can ask for more, even in content writing

As content writers, we often undervalue ourselves. I'm guilty of this, too. Sometimes you have to really look at what you're doing. Does it make financial sense?

I'm currently working with a client who runs several business-themed content sites. Last week, I provided him with several stories relating to subjects such as power tools, window tinting and workshop safety.

This week, he wants me to write thee insurance-related posts. These posts need to be from 500 to 600 words, and they must cover certain subjects in depth. I'm happy to do it, but I've asked for a bit more money. These posts are simply more work: They require more research, and their longer.

I'm not asking for a fortune, just $5 more for each story.

Even content writers need to be paid fairly for their time. I'm not sure what the response from my client will be. This is only the second time I've written for him. But I imagine he'll be OK with my request. And if he's not? Then I don't want to write for him anyway.

Be careful: Content writing encourages bad prose

We all know that content writing isn't exactly art. The goal is to write as many stories as quickly as possible. The pay just isn't high enough to justify artfully written pieces.

(Some content writers might disagree. But let's be honest: The stuff we're writing isn't meant to be read. It's meant to get people to specific Web sites. If we write pure gibberish, but it brings in the traffic, we've done our jobs.)

Writers just have to be careful that they don't take their bad content-writing habits with them when they're working on legitimate magazine or newspaper writing.

When writing content stories, the goal is to get to that required word count. That leads writers to produce sentences that are far longer than they need to be. Here's an example from my own work, a content piece about shopping for big screen TVs: "Shopping for the right big screen TV can prove to be a challenging task."

Now, that sentence isn't great. But it has a good amount of words in it. That's all I wanted. If I was writing that same thought for a real magazine, though, it'd go something like "Shopping for big-screen TVs can be challenging."

The first sentence has 14 words. The second has eight. The second is also a better sentence: It gets to the point quickly. That's what we're supposed to do in journalism.

But content writing, of course, is not journalism. It's filling space. Just remember to change your approach when you're writing anything else.

Wrote about patio cushions today

Well, I am officially a hack.

Today I wrote about patio cushions.

Now, I don't care about patio cushions. I imagine you don't, either. They're something to sit on. That's all. Yet I wrote five stories on patio cushions: how they come in all sorts of colors, how to waterproof them, how to keep them looking good, even how to buy them cheaply.

Yes, it was content writing at its best.

I used to write about people who dress up like superheroes and patrol their streets, even though they can't stick to walls or fly at supersonic speeds. I used to write about people who are pressuring their state legislatures to pass laws protecting Bigfoot.

I used to write about real stuff. Fun stuff.

Not patio cushions. I mean, I like sitting on them, really. I just never thought the day would come when I wrote entire stories about them.

Really, is buying patio cushions a challenge? Is it difficult? Does anyone need to go to the Web and look up information on how to find them at good prices?

Is content writing insane?

So I'm giving content writing a try. It's an experiment. But I'm finding that it's an experiment that is slowly gobbling up all my writing time.

Here's the problem: I've been struggling for months to nab assignments from print magazines. Even my regular clients are stingy these days with the work. (Thanks, crappy economy.) The content-writing folks I've written for, though, love me. They're sending me more work than I can sanely handle.

It's little wonder why. These guys pay low. They, therefore, work with some of the worst "professional" writers around. One content-writing client sent me three stories written by another content writer, to see if I could save them. The stories he sent me looked like they were assembled by randomly hitting a keyboard. None of the sentences linked together. Each paragraph seemed like it belonged in a different story.

Yes, it was a mess.

I turn my stories in on time. And they're readable. That's more than what these content publishers are used to.

Problem is, I'm a sucker for kind words. Tell me you like my writing, and I'll take as much work from you as you can dish out, even if your pay rates stink.

So that's where I'm at now. I'm working late again, trying this time to finish three posts about liposculpture surgery, a procedure I know next to nothing about.

Yep, I can't wait for this recession to end. Come back to me, print-magazine clients!